Berlin company Modulor offers not only architecture- and artist supplies but also modular table furniture. The high degree of configurability of the four existing series makes for a total of over 100,000 possible combinations. For Modulor, it is important to present its customers with a photorealistic image of all individual configurations offered on their website. An implementation via a web-based live-engine isn’t capable of delivering realistic enough imagery yet – product photography, on the other hand, is too time-consuming. The task for us was to develop an integrated system that automatically creates photo-realistic renderings in a ray-traced method to be used on the website in preconfigured articles and as part of the real-time configurator. In this system, which was realized using Rhino, Vray, Grasshopper, and Python, all furniture geometries, materials, views, and lighting scenarios are part of the parametric system. The prioritization of the image creation is controlled by the website’s middleware. The project began in 2018 with work on the Y series and has been continuously expanded since then.